Effectiveness of an election campaign

Effectiveness of an election campaign
An election campaign is a complex organized activity in the electoral cycle aimed at gaining maximum support from the voters. Like any other process aimed at achieving a certain result, the effectiveness of an election campaign must also be assessed. Sociological research makes this possible by providing feedback between voters and the candidate.
The key parameter of the effectiveness of an election campaign is the maximum number of voters for a particular candidate / party. However, there are political forces which are unlikely to win elections, and then the election campaign helps them to increase the number of their supporters.
Sociological research aimed at assessing the effectiveness of an election campaign provides political strategists with full information about the course of elections and public sentiments. The key parameters on which the assessment is based are as follows:
- Recognition of the candidate. This is one of the key problems of any election campaign. As practice shows, the candidate should achieve high recognition at the beginning of the campaign.
- Awareness of the electorate. In essence, this means deeper knowledge of the candidate's activities, the main aspects of the political program, slogans, symbols, etc.
- Level of confidence in the candidate. The level of confidence is the most important indicator directly influencing the willingness to vote in elections. In addition to the general measurement of the level of confidence of the electorate, sociologists often try to understand the main reasons why voters express a given position.
- Willingness to vote. A complex parameter that partially determines the outcome of future elections but depends on the combination of a huge number of factors affecting it.
It must be understood that the parameters mentioned above are only part of the total number of all performance indicators. For example, a decrease in protest activity against a candidate may be considered an achievement of the campaign. In addition to assessments directly related to the candidate, sociological research can analyze the attitude of the electorate to visual materials, slogans, printed matter and other components of the campaign.
Despite all the complexity of conducting and evaluating election campaigns, the specialists of ASIS have sufficient experience and use modern political strategies in developing a campaign program and tools for assessing pre-election activities.


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