Election Studies

Sociology is a universal science which is able to solve not only social and scientific, but also political tasks. One of these tasks is the preparation and support of an election campaign. During development of the campaign, sociological research allows you to identify the candidate’s target audience and their key characteristics. Monitoring and rating studies that show the candidate's positions at the moment are at the forefront of support for an election campaign.
All types of pre-election research can be conveniently divided into 3 main groups:

1. Preparatory survey.
It is clear from the title that the main task of this research is to obtain all possible information about the electorate and possible competitors. Other tasks of the preparatory survey are as follows: determining the socio-demographic characteristics of voters, their priorities and concerns, political preferences, etc.

2. Rating survey.
This type of survey makes it possible to assess the current position of the candidate and the quality of the company in close to real time. This effect is achieved due to the frequency of these studies. These surveys typically assess the recognition of the candidate, the awareness of the electorate, the expected number of future voters and their willingness to participate in elections in general.
3. Situational survey.
An election campaign is a complex process that depends on a combination of many factors. Moods in society are constantly changing, so an election campaign must take these changes into account. A situational survey serves precisely this purpose, since it allows you to adjust the campaign program in time.
The methods of collecting and analyzing information in sociological electoral studies depend on the ultimate goals and objectives. Electoral research, in addition to using a universal set of sociological methods, often turns to forecasting as a specific scientific method. A qualitatively conducted preparatory survey makes it possible to predict certain models of socio-political processes with a high degree of probability. A prognostic model has the following characteristics: the validity of the forecast, its accuracy, stability, and the usefulness of the model.
Long-term experience in conducting election campaigns gives ASIS experts an advantage in carrying out electoral studies and qualitative evaluation of the effectiveness of election campaigns. In our work we rely on the latest scientific developments around the world and current practical models. This allows us to achieve this impressive result.


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