Forming the electorate

Forming the electorate
First of all, the process of forming the electorate is a focused effort to identify social groups among which a candidate can achieve a certain level of support. Sociological research helps to clarify the main socio-demographic characteristics of these groups, including the main problems, priorities, sentiments in the region, etc.
In addition to socio-demographic parameters, economic factors, such as the income level of the population, the provision of housing, durable goods, etc., play an important role.
In order for the candidate or party to enjoy support among the general public, their activities must coincide with the interests of these social groups. Otherwise, this can lead to a decrease in the legitimacy of the government and the growth of protest activity among the population.
In addition to analyzing social, demographic, economic characteristics, sociological research during the formation of electoral politics helps candidates to verify the main provisions of their program, expressed in the form of hypotheses or proposals.
Analysis of all the data obtained allows us to identify three key groups of the electorate (each with their own characteristics) that participate in the election cycle:
  • Supporters;
  • Opponents;
  • Undecided.
The most interesting group consists of those who are undecided. Activity connected with formation of the electorate is mainly aimed at them. The task of sociological pre-election research in this case is the most detailed description possible of this group. In addition to the socio-demographic characteristics mentioned above, parameters such as employment and occupational structure, the general attitude towards government institutions and regional affiliation also play an important role. The latter parameter is the most important on the scale of a whole country or region. However, as practice shows, significant differences in the level of support for a candidate or a party may be determined by living in different districts and communities of the same city.
Relations between residents and authorities in each region are built within the framework of different models of interaction. The practical orientation of the research of ASIS, coupled with vast experience of theoretical knowledge, helps either to adjust an already existing model or to create an entirely new feedback structure to achieve the goals of a candidate or a party.


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